Stop Buying Shared Leads. The Math Has Never Made Sense.

The sticker price varies by industry. Legal lead brokers charge $200–$500 per PI lead. Solar aggregators charge $150–$300 per homeowner. Angi charges $15–$85 per home services lead.

Those are the prices. Here's the cost.

If you pay $300 for a solar lead and convert at 10%, your effective cost per customer is $3,000. But when you're racing four other installers to call the same homeowner, your close rate on broker leads isn't 10%. It's closer to 4–6% in most verticals — because the competition is baked into every single lead.

At 5%, your customer acquisition cost is $6,000. On a $28,000 install.

The math isn't good at list price. It gets worse when you account for the competition.

When someone visits your website, they found you. They searched for roofing companies after a storm, or Googled personal injury attorneys near them, or spent fifteen minutes on your solar savings calculator. They came to your site.

That visitor isn't being simultaneously delivered to four competitors. They're on YOUR site.

Website visitor identification catches up to 40% of those visitors — by name, email, and phone — before they leave without filling a form. Your CPL drops to $7–$25 depending on your industry. The leads are exclusive because they originated from your traffic, not a shared broker database.

The identified lead isn't just cheaper. It's a different quality entirely. The person already knows who you are — they visited your site specifically. That's not the same as being the fifth business to call someone who clicked "get quotes" on a directory.

The honest answer: they're easy. Sign up, leads arrive, make calls. The infrastructure is already built.

Visitor identification takes a bit more: install the pixel, connect your CRM, build a follow-up sequence. It's not complicated — LeadSpyder goes live in under 10 minutes — but it's a different motion than waiting for a notification from Angi.

The other thing: some businesses have bought shared leads for so long they've normalized the close rate. 4% conversion feels like "just how it is." It's not. It's what happens when you're the fifth call a stranger gets in the same afternoon.

With shared leads, the only edge is being the fastest dialer. Call in the first two minutes, before the other four businesses do. That's the whole strategy.

With identified visitors, the timing advantage is structural. The person was on YOUR site. Nobody else has their information from that session. You're not racing anyone. You're following up with someone who already showed interest in what you offer.

Harvard Business Review found that companies responding within one hour are 7x more likely to qualify a lead. With SpyderAlert firing the moment a HOT-scored visitor lands, your team can be calling within minutes.

A personal injury firm in Texas was spending $7,000/month on broker leads — $350 each, 20 leads, roughly 4 consultations a month.

Month one with LeadSpyder on their existing Google Ads traffic: 380 identified contacts. SpyderFlow automated first-touch within minutes. 30 consultations booked. Average case value $12,000. Month-one ROI: 47x.

The traffic was already there. They were already paying for it. They just couldn't see who was on it.

See the full personal injury breakdown

The same math plays out for solar, roofing, med spas, and financial advisors. The verticals where shared leads are most expensive are exactly the verticals where identification pays for itself fastest.