The Website Visitor Identification Glossary
Every term a business owner meets while researching visitor identification, intent data, and lead generation, defined in plain language. Each term has its own page with the honest definition, what it is commonly confused with, and why it matters to your business.
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Buying Intent
Buying intent is the demonstrated likelihood that a person is close to making a purchase, inferred from their behavior rather than their stated interest. A visitor who reads your pricing page twice and returns the next day shows higher buying intent than one who bounces from the homepage.
Read the full definition →Bounce Rate
Bounce rate is the percentage of visitors who leave your site after viewing only one page and taking no action. A high bounce rate means people arrive, see one page, and go. It tells you nothing about who those people were or whether they were ready to buy.
Read the full definition →C
Cookieless Identification
Cookieless identification matches website visitors to real people without placing tracking cookies on their devices. It relies on network and behavioral signals cross-referenced against an identity graph. It works independently of cookie consent banners and browser cookie blocking.
Read the full definition →CAN-SPAM
CAN-SPAM is the U.S. federal law that sets the rules for commercial email. It requires a real sender identity, a physical postal address, and a working unsubscribe mechanism on every commercial message. LeadSpyder's automated follow-up email is CAN-SPAM compliant by design.
Read the full definition →D
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Intent Data
Intent data is behavioral signal that indicates a person's likelihood to buy. In visitor identification it includes the pages a visitor viewed, how long they stayed, how deep they scrolled, and whether they came back. It is what separates a researcher from a tire kicker.
Read the full definition →Identity Graph
An identity graph is a large database that links signals, like IP addresses and device fingerprints, to real people with verified contact information. LeadSpyder's identity graph contains over 269 million U.S. profiles, which is what makes person-level matching possible.
Read the full definition →L
Lead Scoring
Lead scoring is the practice of ranking contacts by their likelihood to buy so a sales team knows who to call first. In visitor identification, the score is based on real-time browsing behavior, not on a form someone may or may not have filled out.
Read the full definition →Lead Enrichment
Lead enrichment is the process of adding verified contact details, like name, email, and phone, to a record that started with almost nothing. Visitor identification is a form of enrichment, because it takes an anonymous session and fills in the person behind it.
Read the full definition →M
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Person-Level Identification
Person-level identification matches a website session to a specific individual person, with a name, email, and phone, rather than to the company they work for. It is what consumer-facing businesses like dental, legal, and home services need, because their customers are people, not companies.
Read the full definition →Pixel
A pixel is a small piece of code, usually one line of JavaScript, placed on your website to collect data from visitor sessions. The LeadSpyder pixel is cookieless and installs in under 10 minutes the same way you would install an analytics tag.
Read the full definition →R
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SpyderScore
SpyderScore is a real-time intent rating from 0 to 100 assigned to every identified visitor. It is calculated from behavioral signals: pages visited, session depth, scroll behavior, time on site, and return visits. Scores of 80 and above trigger an instant alert to your team.
Read the full definition →Speed to Lead
Speed to lead is the time between a prospect showing intent and your team making contact. Research from MIT found leads contacted within 5 minutes are 21 times more likely to convert than those reached after 30 minutes. Speed is the single largest factor in whether a lead closes.
Read the full definition →V
What is SpyderScore and how is it calculated?
SpyderScore is a real-time intent rating from 0 to 100 assigned to every identified visitor. It is calculated from behavioral signals: pages visited, session depth, scroll behavior, time on site, and return visits. Scores of 80 and above trigger an instant SpyderAlert so you know who to call first.
Use the tiers to prioritize. Score 80 and above means call now. Score 50 to 79 means nurture. Under 50 means monitor. Intent timing matters more than the contact info itself, because a high score reached late is worth less than a mid score reached fast.
Read the intent data guide →Which CRMs does it connect to?
LeadSpyder connects natively to HubSpot, Salesforce, Pipedrive, and WordPress. For everything else, a bridge handles connecting to thousands of apps including ActiveCampaign, Mailchimp, Slack, and Google Sheets. Delivery is real time, so a hot lead hits your pipeline within minutes.
You are not exporting a CSV at the end of the month. Identified visitors flow into your CRM as they are matched, with their pages visited and SpyderScore attached, so your sales team works from the same system they already use.
See the integrations →Do I need a developer to set this up?
No. Setup is one line of JavaScript copied into your site header, the same way you would install an analytics pixel. If you can install a chat widget, you can install LeadSpyder. Most users are live in under 10 minutes, and the trial clock starts when the connection test passes.
The order is checkout, pixel install, a live connection test that must pass, confirmation, then provisioning. The account is not live before the test passes, and a provisioned customer is never told to install anything.
See the setup steps →Does visitor identification work for my industry?
It works best for high-ticket, local, U.S. businesses where one client is worth thousands. Roofing, HVAC, dental, personal injury law, real estate, med spa, solar, and financial advisors see the ROI in the first week, because a single identified client pays for months of the platform.
On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic, so the math depends on your traffic volume and your average job value. Low traffic plus a low ticket is a slower payback. High traffic plus a high ticket pays for itself immediately.
Find your industry →Do you text message people who visited my site?
Not automatically. Text messages to an identified visitor only switch on after that person replies, submits a form, or calls. A website visit is never treated as consent to text. Automated follow-up is email, and it is CAN-SPAM compliant with real sender details, a physical address, and a working unsubscribe on every send.
Phone outreach is placed by your own team, never an automated dialer. The product gives your team good timing and a relevant topic. It does not give them a script that says they saw the prospect on your site.
Read the compliance details →Ready to see visitor identification in action?
Start your 7-day trial for $1 and see exactly who is already browsing your website. No charge beyond the dollar until the connection test passes.