All glossary terms

Express Written Consent

Express written consent is the specific, documented permission a person gives to be contacted by text message. Under the telephone rules, a website visit is not express written consent. A text can only switch on after a person replies, submits a form, or calls.

How it works in practice

The platform does not text an identified visitor automatically. Texting only begins after the person takes an action that constitutes consent, like replying to a message or filling out a form. That consent is documented, so the business has a record of how it was obtained. A website visit alone never triggers a text, because a visit is not consent under the rules.

What it is commonly confused with

It is commonly confused with implied consent, which some assume a website visit provides. It does not. A person browsing your pricing page has not agreed to receive texts. Treating a visit as consent is the exact practice the rules are written to stop, and it is the practice that creates the most legal exposure for a business that texts without a real consent event.

Why it matters to a business owner

Texting without consent is the fastest way for a business to create legal exposure. The product is built so that cannot happen, because the texting channel is gated behind a real consent event. That restraint is built in, not left to the customer's judgment, which is what makes the texting feature safe to use instead of a liability waiting to happen.

Related terms

CAN-SPAM

CAN-SPAM is the U.S. federal law that sets the rules for commercial email. It requires a real sender identity, a physical postal address, and a working unsubscribe mechanism on every commercial message. LeadSpyder's automated follow-up email is CAN-SPAM compliant by design.

Identity Graph

An identity graph is a large database that links signals, like IP addresses and device fingerprints, to real people with verified contact information. LeadSpyder's identity graph contains over 269 million U.S. profiles, which is what makes person-level matching possible.

Deanonymization

Deanonymization is the process of converting an anonymous website session into an identified contact with a name, email, and phone. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site, traffic source, and audience type.

Visitor Identification

Visitor identification is the practice of matching the anonymous sessions on your website against a database of real people, so you receive a name, email, and phone for visitors who never filled out a form. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site.