All glossary terms

CAN-SPAM

CAN-SPAM is the U.S. federal law that sets the rules for commercial email. It requires a real sender identity, a physical postal address, and a working unsubscribe mechanism on every commercial message. LeadSpyder's automated follow-up email is CAN-SPAM compliant by design.

How it works in practice

Every automated email the platform sends carries the customer's real sender details, a physical address, and a one-click unsubscribe that works. A recipient who opts out is removed from future sends. The law is about disclosure and an exit, not about whether the email was sent at all. Compliance is built into the send, not left to the customer to remember.

What it is commonly confused with

It is commonly confused with a blanket ban on cold email, which it is not. CAN-SPAM permits commercial email to a person with no prior relationship as long as the message includes the required disclosures and a working opt-out. The violation is sending without those, not sending. This is the part most people get wrong, and it is why compliant cold email is legal.

Why it matters to a business owner

Compliance is what makes automated follow-up usable. If the email were not CAN-SPAM compliant, the customer could not safely send it. Because it is, the customer can run automated nurture sequences to identified visitors without exposing the business to legal risk. The compliance posture is the difference between a tool you can use and a tool that creates liability.

Related terms

Bounce Rate

Bounce rate is the percentage of visitors who leave your site after viewing only one page and taking no action. A high bounce rate means people arrive, see one page, and go. It tells you nothing about who those people were or whether they were ready to buy.

Express Written Consent

Express written consent is the specific, documented permission a person gives to be contacted by text message. Under the telephone rules, a website visit is not express written consent. A text can only switch on after a person replies, submits a form, or calls.

SpyderScore

SpyderScore is a real-time intent rating from 0 to 100 assigned to every identified visitor. It is calculated from behavioral signals: pages visited, session depth, scroll behavior, time on site, and return visits. Scores of 80 and above trigger an instant alert to your team.

Speed to Lead

Speed to lead is the time between a prospect showing intent and your team making contact. Research from MIT found leads contacted within 5 minutes are 21 times more likely to convert than those reached after 30 minutes. Speed is the single largest factor in whether a lead closes.