All glossary terms

Speed to Lead

Speed to lead is the time between a prospect showing intent and your team making contact. Research from MIT found leads contacted within 5 minutes are 21 times more likely to convert than those reached after 30 minutes. Speed is the single largest factor in whether a lead closes.

How it works in practice

When an identified visitor crosses a high intent score, an alert fires to your team within seconds. The team calls while the prospect is still on your site or just left it. The faster the call, the higher the chance the prospect is still in the decision window and has not yet filled out a competitor's form or moved on to the next result.

What it is commonly confused with

It is commonly confused with lead volume, as if more leads were the answer. More leads reached slowly convert at the same low rate. The lever is speed, not volume. A smaller list called in 5 minutes outperforms a larger list called the next day, because the decision window closes fast and the first business to reach the prospect usually wins.

Why it matters to a business owner

Every minute you wait, the prospect is comparing competitors. The first business to call wins. Identification gives you the contact; speed to lead is what turns that contact into a customer, which is why the alert fires in seconds, not in a daily digest. A lead reached two days later is basically a cold call, no matter how hot it was when it landed.

Related terms

Lead Enrichment

Lead enrichment is the process of adding verified contact details, like name, email, and phone, to a record that started with almost nothing. Visitor identification is a form of enrichment, because it takes an anonymous session and fills in the person behind it.

Anonymous Website Traffic

Anonymous website traffic is the portion of your visitors who arrive, browse, and leave without identifying themselves through a form fill, a login, or a purchase. For most sites that is the large majority, often 97% or more, of every session you paid to acquire.

Reverse IP Lookup

Reverse IP lookup is an older identification method that takes a visitor's IP address and looks up the company that owns it. It returns a business name, not a person. It is not what LeadSpyder relies on, because it cannot identify individual consumers.