SpyderScore
SpyderScore is a real-time intent rating from 0 to 100 assigned to every identified visitor. It is calculated from behavioral signals: pages visited, session depth, scroll behavior, time on site, and return visits. Scores of 80 and above trigger an instant alert to your team.
How it works in practice
As a visitor browses, the pixel feeds behavior into the scoring model. The score updates in real time, so it reflects the current session, not a past visit. When it crosses 80, an alert fires to your phone before the visitor closes the tab. Lower scores enter a slower nurture sequence so nothing is lost, and the score can change between visits as behavior changes.
What it is commonly confused with
It is commonly confused with a static lead grade assigned once from a form. SpyderScore is behavioral and real time, so it reflects what a person did on your site this session, not what they wrote in a form weeks ago. A score can change between visits, which a static grade cannot. The difference is whether the ranking reflects current intent or historical fit.
Why it matters to a business owner
The score tells your team who to call first. Without it, every contact is equal and the hottest prospects go cold while the team works the list in order. With it, your team reaches the 80-plus visitors while they are still on your site, which is the difference between a same-day close and a missed window. The score is what turns a list of names into a prioritized workflow.