Deanonymization
Deanonymization is the process of converting an anonymous website session into an identified contact with a name, email, and phone. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site, traffic source, and audience type.
How it works in practice
A visitor arrives anonymously. The pixel collects session signals and matches them against the identity graph. When a match is found, the session is deanonymized into a contact record with verified details, the pages viewed, and an intent score, then delivered to your CRM. The visitor never fills out a form, because the match happens on the signals the session produces.
What it is commonly confused with
It is commonly confused with hacking or scraping private data, which it is not. Deanonymization in this context uses compliantly sourced, publicly available data to match a session to a person. It does not access private accounts, breach any system, or read encrypted data. The confusion is understandable, but the method is a lookup against a compliant graph, not an intrusion.
Why it matters to a business owner
Deanonymization is the core function. Without it, your traffic is a session count. With it, your traffic is a pipeline of named contacts you can follow up with, which is the entire value proposition of visitor identification. Every other feature, scoring, alerts, CRM delivery, depends on this step happening first and happening accurately.