All glossary terms

Non-Bot Traffic

Non-bot traffic is website visits from real humans rather than automated crawlers, scrapers, or bots. The 30% or more identification rate applies specifically to non-bot, U.S.-based traffic. Bot sessions are filtered out before any identification is attempted.

How it works in practice

The pixel distinguishes human sessions from automated ones using behavioral and network signals. Bot sessions are excluded from the match attempt, so they do not inflate your visitor count or consume your monthly identification cap with junk. The identification rate is measured against the human portion, which is the only portion that can become a customer.

What it is commonly confused with

It is commonly confused with total traffic, which includes bots. A site that reports 10,000 sessions a month may have a large share of bot traffic from crawlers, scrapers, and automated tools. The identification rate applies to the human portion, which is why the real number is measured on your actual non-bot traffic during the trial, not on a headline session count.

Why it matters to a business owner

Counting bots as visitors inflates your numbers and hides your real match rate. Filtering them out means the contacts you receive are real people, and your monthly cap is spent on humans, not on crawlers that will never buy anything. A tool that does not filter bots will report a higher traffic number and a lower real match rate, which is misleading.

Related terms

Deanonymization

Deanonymization is the process of converting an anonymous website session into an identified contact with a name, email, and phone. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site, traffic source, and audience type.

Lead Enrichment

Lead enrichment is the process of adding verified contact details, like name, email, and phone, to a record that started with almost nothing. Visitor identification is a form of enrichment, because it takes an anonymous session and fills in the person behind it.

Visitor Identification

Visitor identification is the practice of matching the anonymous sessions on your website against a database of real people, so you receive a name, email, and phone for visitors who never filled out a form. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site.

First-Party Data

First-party data is data you collect directly from your own audience through your own site, forms, and interactions. A visitor identification tool that runs on your website produces first-party contacts, because the visitors came to you and the match happens on your traffic.