All glossary terms

Person-Level Identification

Person-level identification matches a website session to a specific individual person, with a name, email, and phone, rather than to the company they work for. It is what consumer-facing businesses like dental, legal, and home services need, because their customers are people, not companies.

How it works in practice

The signals from a session are matched against an identity graph built from individual consumer records, not business records. The match returns a person and their verified contact details, plus the pages they viewed and an intent score, delivered to your CRM. Because the graph is built on people, the output is a name you can reach directly, not a company receptionist you have to navigate through.

What it is commonly confused with

It is commonly confused with company-level identification, which returns the name of the business a visitor works for but not the person. Company-level works for B2B sales teams selling to other businesses. It fails for a roofer, a dentist, or a law firm, whose visitors are homeowners and patients, not employees. A tool that names companies gives a consumer business a list of businesses and no one to call.

Why it matters to a business owner

If you sell to consumers and your tool only names companies, you get a list of businesses and no one to reach. Person-level identification is the only kind that produces a contact you can call for a dental practice, a roofing company, or a personal injury firm. Choosing the wrong level is the most expensive mistake a consumer-facing business makes when buying a visitor identification tool, because it produces an empty pipeline.

Related terms

Visitor Identification

Visitor identification is the practice of matching the anonymous sessions on your website against a database of real people, so you receive a name, email, and phone for visitors who never filled out a form. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site.

Anonymous Website Traffic

Anonymous website traffic is the portion of your visitors who arrive, browse, and leave without identifying themselves through a form fill, a login, or a purchase. For most sites that is the large majority, often 97% or more, of every session you paid to acquire.

First-Party Data

First-party data is data you collect directly from your own audience through your own site, forms, and interactions. A visitor identification tool that runs on your website produces first-party contacts, because the visitors came to you and the match happens on your traffic.

Cookieless Identification

Cookieless identification matches website visitors to real people without placing tracking cookies on their devices. It relies on network and behavioral signals cross-referenced against an identity graph. It works independently of cookie consent banners and browser cookie blocking.