All glossary terms

Lead Scoring

Lead scoring is the practice of ranking contacts by their likelihood to buy so a sales team knows who to call first. In visitor identification, the score is based on real-time browsing behavior, not on a form someone may or may not have filled out.

How it works in practice

Each identified visitor receives a score from 0 to 100 based on pages visited, session depth, scroll behavior, time on site, and return visits. The score updates as the visitor browses, so it reflects the current session, not a static snapshot. High scores trigger an alert so your team calls while the prospect is still on your site, before they click to a competitor.

What it is commonly confused with

It is commonly confused with static lead grading, which assigns a letter grade based on firmographics submitted in a form, like company size or job title. Behavioral scoring is different because it reflects what a person actually did on your site this week, not what they wrote in a form months ago. A grade is a guess about fit; a score is a measurement of intent.

Why it matters to a business owner

Without scoring, your team works a list in random order and the hottest prospects go cold while the team calls the coldest names first. With scoring, your team calls the highest-intent visitors first, while they are still comparing options, which is the difference between a same-day close and a voicemail never returned. Scoring is what turns a list of names into a prioritized workflow.

Related terms

Cookieless Identification

Cookieless identification matches website visitors to real people without placing tracking cookies on their devices. It relies on network and behavioral signals cross-referenced against an identity graph. It works independently of cookie consent banners and browser cookie blocking.

Buying Intent

Buying intent is the demonstrated likelihood that a person is close to making a purchase, inferred from their behavior rather than their stated interest. A visitor who reads your pricing page twice and returns the next day shows higher buying intent than one who bounces from the homepage.

CAN-SPAM

CAN-SPAM is the U.S. federal law that sets the rules for commercial email. It requires a real sender identity, a physical postal address, and a working unsubscribe mechanism on every commercial message. LeadSpyder's automated follow-up email is CAN-SPAM compliant by design.

Deanonymization

Deanonymization is the process of converting an anonymous website session into an identified contact with a name, email, and phone. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site, traffic source, and audience type.