All glossary terms

Match Rate

Match rate is the percentage of your website sessions that an identification tool successfully matches to a real person. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site, by traffic source, and by audience type.

How it works in practice

The tool takes the signals from each session and attempts a match against its identity graph. The share that matches is your match rate. Your real number shows up during the trial on your actual traffic, before you commit to a plan, because the only honest match rate is the one measured on your own visitors, not a benchmark from another business.

What it is commonly confused with

It is commonly confused with a conversion rate, which is the percentage of visitors who fill out a form or buy. A 30% match rate does not mean 30% of visitors become customers. It means 30% become named contacts you can follow up with, and your own close rate applies on top of that. Confusing the two leads to wildly wrong revenue projections.

Why it matters to a business owner

Match rate is the number that determines whether identification pays for your business. A high-ticket business with a 30% match rate recovers the platform cost on a single closed deal. A low-ticket business with the same rate needs a higher volume to break even. Knowing your real match rate before you commit is why the trial exists, and why any quoted rate that is not measured on your traffic is a guess.

Related terms

First-Party Data

First-party data is data you collect directly from your own audience through your own site, forms, and interactions. A visitor identification tool that runs on your website produces first-party contacts, because the visitors came to you and the match happens on your traffic.

Reverse IP Lookup

Reverse IP lookup is an older identification method that takes a visitor's IP address and looks up the company that owns it. It returns a business name, not a person. It is not what LeadSpyder relies on, because it cannot identify individual consumers.

Cookieless Identification

Cookieless identification matches website visitors to real people without placing tracking cookies on their devices. It relies on network and behavioral signals cross-referenced against an identity graph. It works independently of cookie consent banners and browser cookie blocking.

CAN-SPAM

CAN-SPAM is the U.S. federal law that sets the rules for commercial email. It requires a real sender identity, a physical postal address, and a working unsubscribe mechanism on every commercial message. LeadSpyder's automated follow-up email is CAN-SPAM compliant by design.